Objective: launch the game-changing music video platform:

Strategy: created an experiential event that immersed iconic figures from the music industry into the world of VEVO. We worked with some of world’s most high profile artists to educate the audience about the key content of the site in an engaging and interactive format.

Results: a high impact and visually immersive experience that captured a monumental turning point in the history of the music video.

Not to blow our own trumpet, but it was one of the most talked about events in the history of the music industry — think the Grammys without the commercial breaks. And, about as much buzz and hype a new brand could ever wish for!