Share Guess who won best hotel opening of 2012?
Well of course, we did! Yes, that's right - the lovely people at Hotelchatter.com, one of the hotel industry's leading media outlets, awarded the grand opening of SLS South Beach the best hotel opening of 2012, designed and produced by none other than Studio HS. We're rather pleased about it so we gave ourselves a little pat on the back to celebrate.
Le Cirque de Rêves
While reflecting back on 2012, we wanted to share one of our favorite events: the Grand Opening of SLS Hotel South Beach. We personally set ourselves the objective of ensuring the hotel became the talk of South Beach! Well, to say we killed it would be an understatement. Play the video below to see what all the buzz was about.
The Great Dig...
Objective: Devise a unique consumer activation that brings to life the Philips Sonicare Q4 ad campaign while creating the opportunity to garner media coverage and educate consumers on the Philips Sonicare’s products – DiamondClean, AirFloss and Flexcare+.
Strategy: Take inspiration from the Ad campaign artwork and build an ancient archeological dig site that literally pops-up overnight in a highly trafficked area in New York. Invite consumers to take part in the great dig and win Philips products while also being informed and inspired about the evolution of the manual toothbrush. Post dig, consumers then made their way through the Hall of Obsolescence and entered the Odyssey Room. There, visitors were informed about the innovation of Philips products while a photo booth for consumers to interact with encouraged a social media push to ensure the Philips message was amplified online.
Results: Given the uniqueness of the archeological dig site, the event was able to garner mass buzz and photo opportunities which were heavily pushed online. With Madison Park as a backdrop and the dig site’s location within the heart of the Flatiron District, the choice of location ensured we were able to interact with Philips key demographic. Throughout the event, we had an overall brand awareness to over 30k+ consumers and a total of 3,800 brand interactions – over 600+ consumers actively participated in the dig.
Falling For You - A Target Short Film
Objective: To host an exclusive screening, media Q&A and dinner to debut Target’s Falling For You short film at the SLS Hotel in Los Angeles, California.
Strategy: Studio HS created a beautiful fall setting for guests to experience Falling for You in a unique and memorable way. The evening was a curated take on Fall romance via sophisticated and expertly crafted fresh cocktails, an interactive, custom dinner menu designed and executed by the José Andrés’ team and ethereal Fall décor.
Results: Target’s debut short film, Falling for You was exposed to over 80 guests, including key notables such as Kristin Bell, Nia Long, Zachary Abel, George Kotsiopoulos, Ross Matthews and Jen Rade. The event garnered media coverage in over 30 outlets, including the L.A. Times, Huffington Post, Refinery29, Racked NY and People Magazine. Although the main focus of the event was the screening, the accompanied elements ensured maximum word of mouth buzz and further deepened the guests love and affinity for the brand.
Get your disco on...
We're wishing for an endless summer over at Studio HS, so we tapped one of our favorite DJ's, DJ M.O.S. to create the perfect disco mix to keep us dancing into fall.
