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Monday
Nov282011

Studio HS Goes Gaga!

Objective: create a book signing that brought to life the contents of Lady Gaga x Terry Richardson.

Strategy: design a visual immersive experience that allowed Gaga’s fans outside of the venue to see the contents of the book, while her fans inside the venue could feel part of the frenzy outside.

Results: a book signing like no other, showcasing the contents of the book in a unique and original way in line with Gaga’s aesthetic. By using a state of the art translucent gel we were able to project the contents of the book onto the windows while allowing fans to see both sides of the experience.  All her little monsters had a full-on Gaga experience.