GREY GOOSE ENTERTAINMENT, Big Sean and Studio HS tear up Good Units!

Objective: launch Season 3 “RISING ICONS,” the acclaimed original series recognizing influential artists currently taking the music scene by storm

Strategy: create a platform to showcase the Season 3 Rising Icons.  To do this we transformed Good Units into a cool and contemporary on brand environment that provided the platform for guests to experience this year’s Rising Icons along with live performances by Future, Miguel and Big Sean.  Curate custom cocktails so the experience is not only musical one but a sensory one!

Results: over 650 urban influencers, killer live performances and press in all the right publications.  Oh and of course everyone got to sample custom GREY GOOSE cocktails all night long.

Take a look at the video below - it's off the hook!