Launch of naag.com

Objective: launch supermodel Agyness Deyn’s lifestyle webzine, naag.com in association with All Saints and asos.com.

Strategy: created a series of events that conveyed the personality of naag.com. The New York dinner provided a platform for the media to experience Agyness and her friends first hand and allowed them to tell the press the story of their site in an authentic way. The London location brought to life the London centric content from the site.

Results: generated strategic media coverage in key international fashion and lifestyle media outlets.

                   London calling!