Monday
Jul112011
Christie's Bear Party
Objective: design and produce an event to launch Christie's post war and contemporary auction lot and celebrate it's star item — a 23ft yellow teddy bear.
Strategy: take inspiration from the artists vision and design an environment that compliments the installation, providing guests with a unique visual and physical experience.
Results: a lost attic full of vintage furniture and children's toys surrounding the bear itself. Custom designed furniture in a color palette of soft pink, mint green, light grey and a rich blue that evoked playful and joyful emotions. A bear, a baby doll and a clown jumping out of giant jack in the box that became the talk of NYC. A Christie's art party like never before!