« July's Blast from the Past | Main | Fiat 500 Launch Party »
Monday
Jul112011

JW Marriott Brand Event

We were given the opportunity to educate editors on the JW brand message of redefining luxury. One of our favorite parts was working with one of JW's partners, Tumi – we created an art exhibition like installation where guests really engaged with both brands in a unique and interactive way:

  

Suitcase 1:  A hidden projected beamed the JW brand video into the suitcase taking guests on a tour of their worldwide properties  

Suitcase 2: Jerome Griffith, CEO of Tumi, shared souvenirs from his recent trip to JW Marriott Hong Kong.

Suitcase 3: Keri Glassman, JW life expert,  educated guests on the essential items for maintaining a healthy lifestyle while traveling