Falling For You - A Target Short Film

Objective:  To host an exclusive screening, media Q&A and dinner to debut Target’s Falling For You short film at the SLS Hotel in Los Angeles, California.

Strategy: Studio HS created a beautiful fall setting for guests to experience Falling for You in a unique and memorable way.  The evening was a curated take on Fall romance via sophisticated and expertly crafted fresh cocktails, an interactive, custom dinner menu designed and executed by the José Andrés’ team and ethereal Fall décor. 

Results: Target’s debut short film, Falling for You was exposed to over 80 guests, including key notables such as Kristin Bell, Nia Long, Zachary Abel, George Kotsiopoulos, Ross Matthews and Jen Rade. The event garnered media coverage in over 30 outlets, including the L.A. Times, Huffington Post, Refinery29, Racked NY and People Magazine. Although the main focus of the event was the screening, the accompanied elements ensured maximum word of mouth buzz and further deepened the guests love and affinity for the brand.