Divot Stomping with Ferrari...

Objective: Create a unique, intimate experience at Bridgehampton Polo, highlighting Ferrari as the title sponsor of Opening day to ensure authentic brand integration and guest interaction with the Ferrari FF.

Strategy: Design and produce an elegant Hamptons event experience that partnered Ferrari with Bridgehampton Polo, leveraging their influential network.  Facilitate test drives for VIPs and media elite to test drive the Ferrari FF.

Results: Secured a high-profile guest list and garnered 105,526,112 million media impressions and a media value of $3,873,836 to date.