Never Stop Playing

Objective: Ideate and execute a creative and press-worthy launch event for the PlayStation Vita to communicate the revolution of the handheld device.

Strategy Design and produce an integrated event experience that allows celebrities, influencers and media elite to put their life into play. Gift the device upon arrival and create a series of experiences using state of the art projections and video mapping to immerse the guests into the world of Vita, truly highlighting the latest technology embedded in the device. 

Results: Hijacked a warehouse in Hollywood and transformed it into part old school rave, part futuristic gaming experience. 350 people interacting with the device at the same time while sharing their stories across their favorite social media channels, resulting in earned media across leading outlets including several segments on E!

The night we had to persuade the Boom Boom Room to install a plasma so Jay-Z and Pharrell could watch the game...

Objective: Launch D’USSE, the latest expression of Cognac that dares the palate and the senses.

Strategy: Align the product with a venue that enhances the key brand messages, allowing the product to be the focus. Introduce a top tier group of brand appropriate influencers to experience the product first hand, in an authentic and organic manner. Layer in a social media extension to provide the opportunity to tell the story online, in real time.

Results: The Top of the Standard provided the perfect environment for over 300 celebrities, tastemakers and influencers to exclusively experience D’USSE, thus generating media in publications such as The Wall Street Journal, People.com, Metro NY, Page Six and many more. The crowd also took to Instagram, sending photos to their social networks resulting in 79,700 total impressions. 

We're Still High...

About working with Lady Gaga and Terry Richardson so much that we created this little video so that you can get giddy with us.

Oh la la...What a Taste Sensation!

We're always looking for ways to disrupt the senses. One of our favorite ways to do this is through food. Here are our top three from 2011.

These granny smith fondue tarts were mouthwateringly delicious. And did we mention, they were a wee bit sexual?

We designed and produced custom cones for these truffled fries. Every time we look at the image we go gooey...it's so damn cute. 

Who doesn't love a good dessert? These lime ganache between two chocolate biscuits were our secret obsession of 2011.

OMG! This is the most opulent and elegant design I’ve ever seen.

Yes, that’s right.  This was just one of the many comments from guests as they were immersed into the new lifestyle positioning of Waterford Crystal at the event we produced for them in December 2011.  As part of the new positioning, we were tasked with creating an experience to unveil their new interiors collection that will be launching in April 2012.  It will include a range of innovative furnishings from sleek console tables and dramatic floor mirrors to bespoke chandeliers and lighting created by internationally acclaimed designers John Rocha, Jo Sampson, and Billy Canning.  The lovely people at Elle Décor have the exclusive on the images but you can take a sneak peek by viewing the video below:

There's one thing you need to do this week...

Apart from starting your post holiday detox, go see Maurizio Cattelan's exhibit, All, at the Guggenheim. It's one of the best things we've seen in a long time!