FIAT came to us and asked us to turn an event around in two weeks and on a challenging budget – sure, no problem was our response! Take a look at the cute piece of video we created with minimal assets and a shoe string budget…
Going to the ICFF was like dying and going to heaven for the Studio HS Production Team. Here’s a review of some of our favorite items.
The James Hotel
We love the urban garden at the David Burke restaurant and the pool at Jimmy’s bar is major. Plus, the Grand Street cocktail is rather nice as well!
Our Creative Director is obsessed with these new candles from Colette — we wonder why?
Objective: launch the world’s first Playstation certified smart phone to influencers and media and establish the device as a cultural game changer.
Strategy: an integrated campaign consisting of a series of cultural influencer events, celebrity marketing and media relations.
Results: created a multi-layer platform that provided the opportunity for 300 key cultural influencers and media to interact and experience the device first hand, while also generating over 159 million media impressions.
Take a gander at some of the images from the New York event
The media that attended the Miami event were obsessed with the device. They literally played with it for hours on end!
Objective: launch supermodel Agyness Deyn’s lifestyle webzine, naag.com in association with All Saints and asos.com.
Strategy: created a series of events that conveyed the personality of naag.com. The New York dinner provided a platform for the media to experience Agyness and her friends first hand and allowed them to tell the press the story of their site in an authentic way. The London location brought to life the London centric content from the site.
Results: generated strategic media coverage in key international fashion and lifestyle media outlets.
London calling!
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